Nikko RC/Toy State Signs Multi-Year Deal
CHARLOTTE, NC (December 15, 2015) – Tommy Baldwin Racing has announced that Nikko RC/ Toy State will become the majority sponsor of driver Alex Bowman and his No. 7 Chevrolet team for the 2016 season. Announced Tuesday at the NASCAR Hall of Fame, team owner Tommy Baldwin was joined on stage by Toy State President Andy Friess and driver Alex Bowman.
NASCAR fans were first introduced to Toy State’s extensive portfolio as the No. 7 Tommy Baldwin Racing Chevrolet featured their flagship Road Rippers® and Nikko™ brands during the 2015 season. The company boasts brands that include Hot Wheels™, WWE® and James Bond 007™ “lights & sound” and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys.
The partnership between Nikko RC/ Toy State and Tommy Baldwin Racing will feature their brand as a primary sponsor of the No. 7 team in 13 NASCAR Sprint Cup races during the 2016 season and as an associate-level partner in 14 other races.
“Nikko RC/Toy State’s level of commitment to our team during the 2015 season allowed us to strengthen our program. The multi-year partnership has enabled us to set realistic goals and expectations for towards our continued growth,” said team owner, Tommy Baldwin.
“2015 was a great experience for Toy State as a first-time team sponsor with Tommy Baldwin Racing,” said Andy Friess, President of Toy State. “We are thrilled to announce this multi-year sponsorship with the team. The growth potential of TBR and Toy State is limitless and we’re excited about the many business opportunities throughout NASCAR as a whole.”